College students have totally lost interest in Yik Yak — and it could kill the app
In 2014, Yik Yak was one of the hottest apps on college campuses. The anonymous app worked like a location-based Twitter and let college students gossip and share opinions from behind a virtual mask.
But since then, Yik Yak has seen its fair share of troubles. Some colleges tried to ban it, alleging that its anonymity facilitates hate speech. Founders Tyler Droll and Stephen “Brooks” Buffington seem to have tried to get out in front of that problem by adding things like “handles” that make the app less anonymous (though these user names can be whatever you want: HelloItsMe962, for instance). The founders have always insisted that the app’s main purpose is building a local community.