Blizzard kills the classic brand after 20 years


Blizzard is killing just a few months shy of the online gaming service’s 20th birthday — killing the name, anyway. No, Overwatch and Hearthstone aren’t going permanently offline or anything, you’ll just be calling the service that hosts and updates your Blizzard games something else from now on.

In a post on its official forums, Blizzard announced that it is “transitioning away from using the name for our gaming service and the functionality connected to it.” Instead, it’ll use the considerably more boring convention where it just puts the name Blizzard in front of things, like Blizzard Streaming and Blizzard Voice. So presumably will be Blizzard Gaming? Blizzard Launcher?

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